Taking things too far: blogger blackmail and false advertising
It’s no secret that the Internet is a pretty empowering arena for those who work hard enough, but sometimes people are so drunk in their power that they cross ethical boundaries. If you’re going to blog or advertise online, make sure not to do these things:
Don’t do false advertising. Jeff Atwood of Coding Horror writes about Civony (formerly Evony), an online game that uses misleading, sexed up ads just to lure people into playing a civilization simulation game.
Don’t extort or blackmail companies for free schwag. Valleywag reports about an incident during a recently held blog conference abroad in which a blogger threatened to write negative press about Crocs if she would not get a pair that day.
How low can you go? It’s news like these that give the online media and marketing industry a bad rep! Both bloggers and advertisers should stop abusing the medium and exercise discretion when doing business.
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