Tip: use shortcodes anywhere
Shortcodes are meant to be used for post and page content, but with a little custom code you can make them work elsewhere, as shown in this article:
- Text Widgets
- Template Files
- Comments
- Excerpts
- User Descriptions
- Category, Tag, and Taxonomy Descriptions
I think the most crucial piece of code to remember here is the one for theme files. Just add the line do_shortcode('[foo]'); and that will obey shortcode syntax. Super convenient! Also check out this list of custom shortcodes. For WordPress.com users, there are a bunch of media shortcodes already built in.
See also: how to use widgets anywhere.
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